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BMMA Announces Winners of 2021 Best in Class Marketing Awards

May 12th, 2021
Shielded Network

MTA Shield was launched through a partnership between MTA and F-Secure, and was successfully rolled out in a tight three-month timeframe thanks to extensive research and the teams’ mutual dedication to educating and empowering customers. The two companies launched MTA Home Shield (secure router), MTA Mobile Shield (endpoint protection) and MTA Identity Shield (identity protection/password manager) with single-sign-on (SSO) implemented across all three products using MTA’s existing myMTA account structure. The partnership has continued through internal and external campaigns, agent training, agent events, and more.

“Thanks to F-Secure’s thorough efforts, comprehensive project plan and dedicated launch team, we were able to keep to the launch timeline as planned and successfully roll out this vital product to our members,” said Jonathan Babbitt, MTA’s V.P. of Product Management, Marketing and Sales.

While MTA Shield has only been available for a few months, its initial success and impact is significant. A good portion of the success so far is directly attributable to two major launch activities: the first being the research that MTA performed at the beginning of the project, which helped to ensure the product met the needs of the Alaska market in everything from pricing to the product’s names; the second major activity focused on training. MTA’s agents know why cybersecurity is important, both at home and on the go, and they’ve been able to educate customers while identifying the best product bundle for each family’s lifestyle. This combination of research and training has allowed MTA to be extremely successful with the new MTA Shield suite of products.

MTA Shield ensures members’ devices are safe and secure, and that their personal data is not at risk; this is invaluable in today’s world. Understanding the importance of this, MTA decided to make MTA Shield free to all its employees. F-Secure, aware of the impact that it would have on sales and support experience as well as word-of-mouth, fully supported the effort. This effort will continue to ensure that MTA employees continue to grow as champions of all three products.

“MTA’s focus on understanding their members needs and informing their agents have helped make this launch a huge success,” said Brian Murray, F-Secure’s Regional Vice President for North America, Operator Sales. “The solutions in this suite combine to provide MTA members the power to easily secure their families at home, and anywhere they go. We’re proud to join with MTA in accepting this award, and we’re even prouder to help give their members the freedom that comes from being in control of all your information security.”

About the BMMA

The BMMA is an international organization dedicated to helping Telco internet service providers and their vendors advance the adoption and use of broadband services. Our membership includes many of the key Telco and broadband vendor organizations in North America and is open to any broadband industry Telco service provider, vendor, CPE manufacturer, government agency, consultant, analyst, or other party with a demonstrated interest in promoting the mission of the BMMA. Our goal is to advance the adoption and use of broadband services by identifying key industry success factors and sharing best practice marketing initiatives, new product and customer trends and other relevant industry information.

Please see our website at for more information or to apply for membership in the BMMA.

Executive Director: ResearchFirst, Inc. ("