People Have It
With the majority of local businesses advertising in it, the MTA Directory has the highest possession figures in the local coverage area. 82% of local residents possess the MTA Directory.
People Use It
It is an effective, economical way to reach more customers: 95% who use the MTA Yellow Pages contacted an advertiser after their last reference, and 85% who contacted an advertiser, made a purchase or visited the advertiser.
Volume
77,000 copies of the directory are distributed year-round to residential and business customers throughout the heart of Alaska including not just Palmer and Wasilla, but all the communities from Eagle River to Anderson.
Extra Exposure With The Online Directory
For no additional cost, all advertising in the printed book automatically appears in the online version at www.mtadirectory.com. In addition, all individual web site and email addresses that appear in the directory are automatically activated as "hotlinks," free of charge.
Location, Location, Location
The directory has business and residential listings for cities throughout the Valley and Eagle River, but it also includes Fairbanks, Fort Richardson, Elmendorf, Anchorage, and all those communities south along Turnagain Arm.
It's Smart And Fun To Use
In addition to listings, the MTA Directory includes an informative community section, helpful information pages, comprehensive maps, and an Internet guide that gives local businesses a dedicated section in which they can promote their electronic addresses to computer-savvy consumers.
Menu Guide And Banner Ads
Placed in a separate section under the Yellow Pages restaurant, the menu guide offers businesses an opportunity to promote their featured dishes, pricing, location, and hours. Popular and successful banner ads are available in the white pages.
Statistics cited from the 2005 Possession & Usage Study, Booth Research
To speak with Directory Publishing Solutions (DPS) about your MTA Directory advertising, call
1 (866) 221-4300